How to do SEO Marketing

Whenever we start any blog, we often ask ourselves the question: what are the Basics of SEO marketing? What do I have to do to be well referenced? So why is this topic important today?

Because today we are completely on something else, we are on Twitter, on social networks, on Instagram. Instagram is more and more in vogue. On the other hand, SEO is dropped.

There is something that annoys me a little bit, not that I don’t work my social networks. But social media isn’t going to make you money. Let me explain. Facebook is great.

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You pay to be visible, but that’s not thanks to Facebook, that you are going to make your business profitable.

Why?

Because it is necessary to still pay monthly. If you want traffic, you have to pay. If you want to be seen, you have to pay. While on natural referencing, there is no need to pay. Since it is a solution, lasting traffic.

And on top of that, it’s the cheapest, most profitable traffic. If I compare my advertising budgets compared to my natural referencing budgets, we are almost at x 10, x 10 for advertising. We will take a concrete example.

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Imagine that you are paying $10,000 in Adwords advertising. Conversely, in natural referencing, it will cost you around $1000 (or less) to have almost the same traffic.

And here I’m talking about Google Adwords, I’m not talking about Facebook. Because Facebook is cold traffic. SEO is really required for your company. If you don’t have natural SEO, it’s going to be very difficult to be viable in the long term.

So how do we do it? First of all, you are just starting out, and in addition to that, you cannot position yourself in terms of reference.

You cannot position your site on Google’s first page. Because everyone believes that SEO is super complex. Everyone thinks you have to have crazy techniques to position yourself, to get a little traffic.

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But in fact, it is quite the opposite. Why is it the opposite? Because if you apply the basics of SEO, it’s not very complicated. And the second ingredient, which is also very very important, we will have to have patience.

You don’t get instant results as you might get with advertising. The other benefit of SEO is that the work you do today will stay for a long time, that is to say, that today, you are positioned on a keyword.

Normally, if you do it right, work the basics well and do it properly, you will have to hold your positions for a while. So here we are working on a term, we have a long-term vision.

We are not saying that today, I’m going to sell 100 products and next month I’ll have to find another business.

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